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How Content Marketing and Social Media Work Together While social media and content marketing could appear to be two separate things, in reality, they work together. Brands can increase the impact of a massive piece of content, such as a blog post or white paper by sharing small snippets on their social media channels. A strategy helps you concentrate and optimize your efforts to achieve the most value from each piece of content. It helps you avoid vanity metrics and measure what matters most to your business, such as brand awareness or web traffic. 1. Identify Your Audience Social media marketing can be an excellent tool for building relationships with potential customers. But before you can create the right content for your audience, you must know who they are. This will help you develop a strategy that is that is more likely to meet your goals and improve your bottom line. Start by monitoring who follows and interacts with your company in social media. What are their preferences? What information do they need and why? This information will allow you to target similar people across different social media platforms. You can also learn more about your target audience by studying the content of companies in your industry. What type of content are they creating and sharing? What kind of content works for them? This will provide some insight on how to create content. Finally, you can also contact your followers on social media to learn what they want to hear from you. ModCloth, for example, regularly asks their followers to send in photos of themselves wearing its products. The company then posts these pictures on its social media pages. This helps the brand feel more connected to its audience and can help drive engagement. Once you've identified your audience and devised a strategy for them now is the time to begin creating and sharing content. Keep track of your metrics, but only those that are related to your SMART goals and KPIs, which you established in Step 1. Keep in mind that not every piece of content will be successful immediately – but if you're consistent and stick with your plan, you'll eventually get the results you're looking for. 2. Create a Strategy You require a plan to grow your social media presence. Posting random content with no purpose or strategy is not likely to help you gain new followers or convince them to visit your website or turn into customers or clients. Develop a written strategy for content that you and your team will be able to follow. This will aid you in setting SMART goals, create and share content frequently, and measure your results. To develop your social content marketing strategy for your media Begin with your buyer personas for social media (or fictional representations of your ideal customers). From there, think about the kinds of content they prefer and the formats that resonate most effectively on each platform. Instagram and TikTok, for example are excellent platforms for visual content such as photos and short videos. Twitter, on the other hand, is a better choice for posts that are text-based or linked. Think about how you can utilize each platform in a unique manner to present your brand. For instance, Instagram is a great platform for fashion companies to showcase their distinctive designs and products. Similarly, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country. Include call-to-actions in your posts to encourage your audience's interaction. If you are running a giveaway or an announcement invite your followers to share the post, tag friends, or leave comments. Keep in mind that social media is a great way to display customer comments and testimonials. They can be very beneficial in increasing the trust of your audience, especially when they are from social media users who recommend or use your product or service. 3. Create Content You must create content that is relevant to your intended audience to effectively promote your business through social media. This can be accomplished through a number of methods including blogging, videos or podcasts, as well as infographics and infographics. It is also important to consider the type of content that your audience would like to see and share. For example, research shows that personal and plain fun content is a great fit for social media, whereas promotions and information score lower. Once you've figured out your audience and your goals in marketing, it's time to determine the type of content that you want. Ideally, you should mix promotional posts with entertaining, informative or educational content. This increases the likelihood of your audience becoming a client by enhancing their engagement with your company. Interviewing thought leaders is a popular way to produce content. This is a great method to get insight into the newest trends and tactics within your field. You can also promote your business through posting the article on social networks of individuals. Other types of content that are popular include tips, tricks, hacks and industry news updates and other interesting information that will be of interest to your followers. You should consider including images in your posts. This has been proven to be more effective in attracting attention and increasing engagement. It is important to monitor the performance of your content, and make any necessary changes. If a particular style of content is not performing well you might need to alter its topic or angle. 4. Share Your Content It is crucial to share your strategy and interesting content on social media. This is a great way to increase your reach and draw in new customers. Be sure to keep your updates short and include catchy titles. Don't forget to post different types of content – images, videos texts, links, and text are all viable alternatives. You can also try to get attention by posting your content across different platforms and at different times. This will help ensure that you're reaching the maximum amount of people that you can. You might also consider partnering with influencers or even launching contests. This can be a great way to drive traffic and generate buzz for your brand. Once your audience starts to trust you as an authoritative source, they are more likely to be engaged with your content and turn into customers. It's important to put more emphasis on quality than quantity when it comes time to do content marketing. It is important to remember that if you are using a pillar strategy for content marketing, it's a good idea to post links to your long form content on social media. This will give your audience an idea of what to anticipate and help them click to read the entire article or blog. It's not always clear why specific content is shared more often than other content. However, it's worth investigating the psychology behind sharing to determine what might be driving people to share certain types of content. This will help you develop a more effective content marketing strategy in the future. 5. Track Your Results After you have written and shared your content, it's important to monitor your results. This is how you'll be able to tell if your strategy effective or needs to be adjusted. You may find that certain platforms or types are more effective than others, or certain kinds of content are more engaging than others. You can use tools like Mention and Hootsuite to track your social media reach and determine how your content is performing. seo copywriting software is also important to keep in mind that just because your content is performing well doesn't necessarily mean that you should continue sharing it on every platform. Each platform has its own audience and its own best practices, therefore it is crucial to tailor your content for each one. This way, you will avoid overdoing it and annoy your viewers. When analyzing your results, make sure to look at every single one of the metrics that are important to you and your team. Select metrics that align with your SMART goals and KPIs. Be sure to differentiate these metrics for every social media platforms you utilize. You can integrate content marketing and social media successfully if you have the right strategy and tactics. This will help to increase brand recognition, drive traffic to your website to increase leads, increase revenues, establish authority and much more. Check out this free guide from DemandJump for more details about how to implement a successful strategy in content marketing. It offers tips, case studies and more from businesses like yours that beat the algorithms and won in content marketing. Sign up for your copy today!